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V O G U E - z a i n a b   k a z i
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    Suneet Verma

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    Ken Ferns

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    Divya Seth

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    Neha Agarwal

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    Rim Nayak

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    Ken Ferns

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    Neha Agarwal

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    Suneet Verma

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    Divya Seth

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    Surendri by Chowdhury

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    Surendri by Chowdhury

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    Aarti Vijay Gupta

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    Pankaj & Nidhi

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    Aarti Vijay Gupta

bloom time

Its spring time and you couldn’t mistake that considering the love for flowers among fashion designers who presented their own bouquets at the recently held fashion weeks

For eons we have been attracted to the symmetry, bright colours and specific aromas— all attributes found in what we know as flowers. Not only do we like to receive flowers, we also like to give them as well. For people who give flowers are perceived as happier, but then they also are perceived as successful and sociable too.

Researchers hypothesise some of the reasons behind the positive emotions associated with flowers range from tradition, to their “super-stimuli.” In a study published in the journal, Evolutionary Psychology, Haviland-Jones and her colleagues found that flowers are a powerful positive emotion “inducer.” In one study of women, they always produced a smile. In another study of older people, flowers brought about positive mood change and improved memory.

The recent edition of Lakme Fashion Week (LFW)—summer resort and the Amazon India Fashion Week had a cross section of designers from Sabyasachi Mukherjee to Aarti Gupta, from Suneet Verma to Sumant Bal Chauhan paying ode to floral motifs, be it through prints in bold pastels and vibrant hues, textured embroidery to structured appliqué in both prêt and couture.

Why the sudden fascination for petal power?
Answers designer Debarun Mukherjee who showcased at LFW had saris and oneshouldered evening gowns in shades of pink, yellow and red in prints and appliqué work: “It is summer and florals are perfect for this season. Nature and natural motifs and a step towards being eco-friendly.”

Intricate embroideries and contemporary zardosi leather appliques added to the redefined bridal wear from Payal Singhal’s collection titled, A French Love Song. Muddy pastels—dusk blue, rose blush and stone grey, echoing the subtle tones of French chic, enhanced further with French Knot placements in her neo-Indian collection.

Drawing inspiration from the geometrical and flower motifs and embroideries of India, designer Suneet Verma’s collection had two-piece saris with embellished corset blouses with delicate antique zardosi, long anarkali kurtas with mirror work and thread embroidered all over jaal. Short tunics with colour on colour thread and Swarovski crystals with draped dhoti salwars, Angrakha style kalidar kurtas worn with short cropped jackets with draped collars and delicate bead embroidery. The highlights of the collection were sheer saris with velvet jackets; light weight silk skirts and tunics with nostalgic antique embroideries; block printed ensembles in shades of blue, turquoise, and navy teemed with dull gold.

Neha Agarwal’s Russian-inspired silhouettes and motifs fused with Indian fabrics and techniques using intricate hand-embroidered appliqués on georgette, ahimsa, dupion, pure mal, tussar and pattu silk brought in memories of the form-fitting fashion of early 1900s Russia. Eye-catching dresses and bamboo denim jackets with cape collars, adorned with cross-stitch detailing and floral embroidery; circular dresses with hand block printed motifs and denim crop tops with printed Russian dolls and flared jumpsuits in pure silk with a denim bodice and embroidered scalloped sleeves completed her collection.

Aarti Vijay Gupta’s collection of signature prints presented an array of silhouettes which comprised of capes, jackets, crop tops, pencil skirts, A-line dresses and sheath dresses in vibrant colours and different styles. Her collection was an attempt to capture the colourful world of Moroccan mosaic tea glasses in the clothes with much detailing and craftsmanship.

Taking cues from the picture perfect dreams, the embroidery in Arpita Mehta’s collection evident in peplum tops merging into sheer draped dresses, long sheer jackets teamed with sheer skirts, summer skirts with layered cami tops was inspired by the gardens of the royal homes, and converted in a form of appliqué work made up of floral as well as geometric motifs enhanced by subtle mirrorwork. Says she, “As a believer in flower power I added my own touch to this trend incorporating mirrorwork andadditionally I had flowers in the form of appliqué.”


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